How to Fail in F2P Mobile Games, Part II: Undisciplined Innovation

The F2P Designer’s Dilemma

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Effective F2P developers must be both creative and metrics-driven.

Three Types of Design Solutions

1. Adopt a Proven Solution

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2. Forward-Innovating Solutions

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3. Pure Design Solutions (start with a blank slate)

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Pure Design is great for out-of-box thinking, inefficient in other cases.

Three approaches to product / feature design. The RED path is not recommended.



About the Author

Matthew Emery

As a product manager, designer and data geek, I love analyzing and improving the performance of live game products.

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