In the first two articles in this series, The IAP Merchandising Playbook Part 1 and Part 2, we focused on the effective visual merchandising of individual offers. Now, in Part 3, I’ll outline and wireframe what I believe to be …
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Tag: mobile games
The IAP Merchandising Playbook, Part 2: Visual Hierarchy
Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!
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The IAP Merchandising Playbook, Part 1: Special Offers that Sizzle
In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!
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What is ‘IAP Merchandising?’
Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?
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