Game Product Management, Analytics and Monetization
Game Product Management, Analytics and Monetization
This is the third part in a multi-part series discussing best-practices in product management and analytics for mobile games. Game Analytics Part I: DON’T Measure Everything Game Analytics Part II: Just Track These 6 Behaviors Standard disclaimer: As before, this …
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This is the second part in a multi-part series discussing best-practices in product management and analytics for mobile games. In the previous post, DON’T Measure Everything, I broadly espoused the advantages of the ‘simpler is better’ approach when applied to …
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It’s no secret that turning a profit in mobile games isn’t easy these days, and not only because competition is fierce. The modern mobile game product is an intimidating construct with many moving parts—code, staged releases, content production, backend, 3rd-party …
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