In the first two articles in this series, The IAP Merchandising Playbook Part 1 and Part 2, we focused on the effective visual merchandising of individual offers. Now, in Part 3, I’ll outline and wireframe what I believe to be …
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Category: Blog
The IAP Merchandising Playbook, Part 2: Visual Hierarchy
Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!
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The IAP Merchandising Playbook, Part 1: Special Offers that Sizzle
In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!
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What is ‘IAP Merchandising?’
Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?
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Getting more with less: 6 high-yield design patterns for F2P games
“We have tons of ideas, but what should we do first?” Having worked with over 30 game teams as a product consultant, I’ve been surprised by how often developers fail to frame the prioritization problem correctly. As a result, I’ve seen …
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How to Fail in F2P Mobile Games, Part III: Vague Product Goals
Previously, in “How to Fail in F2P Mobile Games…” In Part II of “How to Fail in F2P Mobile Games” we touched on three distinct approaches to product and feature design: Adapting Proven Solutions, Forward-Innovation, and Pure (blank slate) Design. Now, in …
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How to Fail in F2P Mobile Games, Part II: Undisciplined Innovation
The F2P Designer’s Dilemma Like many mobile game PMs and designers, I cut my teeth in premium console game production. Down in the trenches, creative decision-making flowed freely, and we were blissfully ignorant of and unperturbed by broader business realities …
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How to Fail, Part 1: Start Without a Business Case
As we know, 95% of mobile F2P games are unprofitable. After working on 80+ mobile projects with 30+ game teams, I’ve seen these odds play out first-hand. It’s quite understandable. Building a modern mobile game product is no easy feat! …
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Why Raid: Shadow Legends will surpass $250m
Introduction If you played any mobile games during the months of March or April 2019, you likely saw an ad (or twenty) for a game called Raid: Shadow Legends (from Israeli developer Plarium, of Vikings: War of Clans and Lost …
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Do you know your game’s spend depth?
The topic of Spend Depth comes up often with my free-to-play, mobile game clients, so I thought I’d share some high-level thoughts on the topic. To start, spend depth means exactly what you think it means- the depth of spend that is possible in your game, …
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