The IAP Merchandising Playbook, Part 1: Special Offers that Sizzle
In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!
Game Product Management, Analytics and Monetization
Turbine Games Consulting
Game Product Management, Analytics and Monetization
Services
Comprehensive Product-Management Support
Improve Monetization and Retention
Boost KPI using best practices, data insights and… secrets.
F2P product Design Tune-Up
Tune gameplay, progression, economy, products and merchandising.
Analytics Design and Tech
Let’s get you wired for actionable game analytics.
WEEKLY LIVE ANALYSIS
Weekly reporting with KPI, insights and suggestions.
Profitable User Acquisition
Plan, execute, optimize and scale campaigns.
App Store Optimization
Maximize organic discovery and download rate.
Clients
Blog
What is ‘IAP Merchandising?’
Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?
Getting more with less: 6 high-yield design patterns for F2P games
“We have tons of ideas, but what should we do first?” Having worked with over 30 game teams as a product consultant, I’ve been surprised by how often developers fail to frame the prioritization problem correctly. As a result, I’ve seen …
Testimonials
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‘Glu hired Matthew to work on one of our most important gaming properties…Matthew came up to speed, seemingly instantly, and has been providing deep insights into the user funnel and game economy. Most impressive is Matthew’s versatility… If you have a skills gap anywhere in the analytics to product management spectrum, I highly recommend Matthew!’
Glu Mobile -
‘Peoplefun hired matt to PM its portfolio supported by millions in monthly spend. Matt is working across all products, helping drive strategy at the C-Suite level, tactics at the UX level, and everything in between. He is highly integrated with the team and immensely valuable to the enterprise.’
Peoplefun -
‘We have worked with a number of monetization advisors and data analysts over the years, but none have had the unique combination of theoretical and practical tools that Matt has demonstrated.’
Hidden Variable Studios -
‘Matt immediately plugged into the team, bringing a wealth of perspective and challenge to the conversation. He’s been a great resource for market insights and design best-practices – always with an eye on creating value for the business. Highly recommended!’
Backflip -
‘We needed help extracting business insights from our player data. As a remote PM, Matt was able to quickly plug into our team and deliver valuable results – a great arrangement!’
Capcom -
‘Matt is a very talented, result-driven “jack of all trades” in mobile games product-management and I highly recommend him. He is certainly someone that you should consider as an advisor in your arsenal for getting your business to the next level.’
Red Rhino Games -
‘Matthew proved himself a valuable asset to our PM team. Whether working locally or remotely, his fresh perspective provided the team with actionable insight on day one.
Boss Fight Entertainment -
‘Matt seamlessly jumped into our team meetings, and his suggestions have had an immediate and positive effect on our numbers. He’s very thorough and always has good data to back up his ideas.’
704 Games
Contact
As a product manager, designer and data geek, I love improving the performance of live game products. For consulting inquiries, reach me at: [email protected]