Services

Comprehensive Product-Management Support

Improve Monetization and Retention

Improve Monetization and Retention

Boost KPI using best practices, data insights and… secrets.

F2P product Design Tune-Up

F2P product Design Tune-Up

Tune gameplay, progression, economy, products and merchandising.

Analytics Design and Tech

Analytics Design and Tech

Let’s get you wired for actionable game analytics.

WEEKLY LIVE ANALYSIS

WEEKLY LIVE ANALYSIS

Weekly reporting with KPI, insights and suggestions.

Profitable User Acquisition

Profitable User Acquisition

Plan, execute, optimize and scale campaigns.

App Store Optimization

App Store Optimization

Maximize organic discovery and download rate.

Clients

Blog

The A/B Testing Playbook For Mobile Games, Part 2: Statistical Significance Testing

In the first article in this series: The A/B Testing Playbook for Mobile Games, Part 1: Structuring the Experiment, we discussed the different types of A/B testing (also known as “split-testing”), how to properly structure experiments, and the most common …

The A/B Testing Playbook For Mobile Game Growth, Part 1: Structuring the Experiment

About our articles and guides In our work on 100+ games with 80+ game teams, there are some challenges that we encounter again and again. Over time, our experiences naturally evolve into generalizable best-practices. In these articles, I attempt to …

The IAP Merchandising Playbook, Part 3: MVP Store Design (V2.0)

Wireframes and best practices for building a minimal viable product for your in-game mobile free-to-play game store

Testimonials

Contact

As a product manager, designer and data geek, I love improving the performance of live game products. For consulting inquiries, reach me at: matt@turbine.games

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