Running a F2P Games business?

We make the hard parts easy, so you can focus on the fun.


Comprehensive Product Management Support frees you to focus on what you do best - creating great experiences.

Improve Monetization and Retention

Boost KPI using best practices, data insights and... secrets.


Weekly reporting with KPI, insights and suggestions.

F2P product Design Tune-Up

Tune gameplay, progression, economy, products and merchandising.

Profitable User Acquisition

Plan, execute, optimize and scale campaigns.

Analytics Design and Tech

Let's get you wired for actionable game analytics.

App Store Optimization

Maximize organic discovery and download rate.



'Matt's ideas and suggestions have had an immediate and positive effect on our numbers. He's very thorough and always has good data to back up the things he wants to do. He's seamlessly jumped right in to our team meetings, provides feedback as necessary, and is very respectful of everyone's opinions.'

704 Games

'Matthew proved himself a valuable asset to our PM team right from the start. Working locally with the team or remotely, Matthew is a great communicator. His fresh perspective provided the team with actionable insight on day one and he continues to provide great support.'

Boss Fight Entertainment

'Matt came onto the project mid-way through development and straight away we saw a huge benefit in design direction, monetization strategies and day to day communication. He is an extremely valuable asset to our team.'


'Matt is a very talented "jack of all trades" with mobile games and I highly recommend him, he is results driven and is dedicated to delivering. I have learned a lot from him and continue to do so, he is certainly someone that you should consider as an advisor in your arsenal for getting your mobile business to the next level.'

Red Rhino Games

'Matthew has been working with our team remotely as a contract PM. We wanted help extracting business insights from our player data, and Matt was able to quickly plug into our team and deliver valuable results. It has been a great arrangement!'


'We brought Matthew in to help us with data analytics on an important project. He was able to plug in immediately and help us define, implement and test our analytics solutions. Matt is a seasoned professional who provided a great experience and quickly delivered the results that we needed.'

MSH Labs

'We have worked with a number of monetization advisors and data analysts over the years, but none of them have had the unique combination of theoretical and practical tools that Matt has demonstrated in our time working with him.'

Hidden Variable Studios

'Peoplefun hired matt to PM its portfolio of casual games supported by millions in monthly spend. At that scale, every decision is crucial. Matt is working across all products, helping drive strategy at the C-Suite level, tactics at the UX level, and everything in between. He's amazing at delivering data, analytics and insights, fast, from a host of different sources. He is both analytical and highly creative - contributing to the design and execution of product from inception through live ops. In every respect he is highly integrated with the team, highly responsive to management and immensely valuable to the enterprise.'


'Matt quickly established himself as the data analytics expert on the team. He worked to implement data funnels to track user behaviors in a way that really made sense, and gave Fingerprint the ability to make seriously positive product changes based on the data that he gathered. I would highly recommend Matt for any roles relating to project management, and data driven analytics.'


As a product manager, designer and data geek, I love analyzing and improving the performance of live game products. For freelance / consulting inquiries, friendly advice, or just to say hi, reach me at:

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